Frame was assigned with a very important task, to dispel the myth that Colleges are considered as a compromise for students who didn’t manage to be placed in universities. To do that we had to showcase that CNA-Q offers more than one choice. We had to change peoples’ perceptions and convey the message that by joining the College,  you have unlimited choices, and you are likely to proceed to the next level for a higher education or to join a company.  Through the implementation of a fully integrated  campaign we managed to create awareness about the College of North Atlantic in Qatar and to position it as the College of Choices