Qatalum Arabal

The Arab International Aluminium Conference and Exhibition (ARABAL) is the premium trade event for the Middle East’s Aluminium industry. Frame was tasked with creating the brand identity and logo for ARABAL, building a new, more interactive website and attracting traffic its way.  Frame also developed a strong PR campaign to announce ARABAL by using every newsworthy milestone the event has garnered. Adding a cultural touch with the launch of exclusively themed event dinners turned ARABAL into a larger, more memorable event.

Client: Qatalum