Qatar Petroleum International New Brand Development
Shortly after establishing a working relationship, Frame was tasked with developing a comprehensive and exhaustive branding and corporate guidelines for Qatar Petroleum International. The first step was to establish the brand positioning and DNA of the QPI brand. Once this was established Frame defined the visual treatment, tone of voice, design elements and most importantly a brand icon and element that created a dynamic, modern and forward thinking identity for QPI.
Client: Qatar Petroleum International