al Khaliji Corporate Campaign
Frame was assigned by al khaliji to develop a
corporate campaign supporting the bank’s brand proposition as the next generation bank and to engage with its premium clients in Qatar, UAE and France. Due to its international reach we decided to start the campaign from the new airport in Doha utilising the most visited area, the teddy bear at the departures. We developed a dynamic concept with an impressive and impactful look and feel so people could notice and recall. The same concepts applied on various communication touch points including digital and social media.
Client: al khaliji