In view of Katara’s vision to become the world-leader for multi-cultural activities, Katara hosts more than 300 events per year related to culture, heritage, history and arts. Frame is fully dedicated and committed to develop impactful and interesting concepts and themes to promote the key events and attract more visitors. To engage with the key target audience, we leverage on key communication touch points such as Outdoor, Print and Social media. A crucial role for promoting the event is the development of integrated PR campaigns. Over the last years the number of people visiting Katara has been increased from 8 million to 14 million.