TOYOTA FJ Cruiser TRD launch Campaign

In light of the branding campaign “The Way I Ride”, Toyota AAB launched the TOYOTA FJ Cruiser with TRD Package targeting young, affluent Qataris. We adapted the concept for Qatar and added an interactive augmented reality experience so that readers could interact with the print through their smart phones. The concept of the campaign was so successful, we adapted it to be featured within Toyota's stand at the 2015 Motor Show.

Client: Toyota